YouTube

mobile video

Is your organization ready for the mobile video explosion?

by Mike Vallez on November 13, 2010

A recent article by GoMo News, “Mobile video use explodes for YouTube” is very telling about the increase of mobile video consumption. Even more telling is a recent article by YouTube’s own blog, “Great Scott! Over 35 Hours of Video Uploaded Every Minute to YouTube.” It is rather apparent that we are in the midst of a video content creation explosion the likes that this world has never seen. This may sound dramatic, but lets look at some of the stats these two articles present.

-75% of YouTube users say mobile is their primary way to access YouTube
-35 hours of video uploaded a minute, equates to 2,100 hours of uploaded video in an hour
-50,400 hours of video uploaded daily to YouTube
-70% use YouTube’s mobile site a least once a day

The increased mobile use and the increase in upload of video content goes hand in hand and you can see that YouTube, the worlds largest video social networking site and second largest search engine continues to grow. Some reasons for the increased upload of videos are the increase in length of uploaded videos by YouTube, the continued technological advances in mobile handsets (iPhone, Droid X, etc) and portable video devices (Flip, Kodak, etc.) as well as the increased use of YouTube’s api allowing for upload of videos from other social networking sites, video games, and other online communities. But what does this mean for corporations, law enforcement, and people in general?

One of the biggest issues that corporations, law enforcement agencies, and people are going to have to come to grips with is that video will soon be on the web as fast as Tweets. Now this is already happening to a certain extent with more tech savvy social networkers, but prepare yourself for the masses to become instant reporters of police brutality, poor product performance, failed product performance, poor service and the list goes on. Facebook, Twitter, and YouTube continue to change the way people consume information, but if you notice YouTube videos are shared on Facebook, Twitter, YouTube, email, blogs, etc, which allows for continued growth of mobile video consumption and content creation.

Is your organization prepared to deal with the ramifications of the video world? I would like to hear from you if you are experiencing challenges from the new video age we are living in. mike@michaelvallez.com.

Share

{ 2 comments }

The US Army Is Up Keeping Up With Social Media

by Mike Vallez on November 2, 2009

Screen shot 2009-11-02 at 6.19.51 PM

The US army with approximately 1,050,000 active duty soldiers is keeping up with social media when a lot of others are still trying to figure out what a Tweet is. The Army’s brand for their social media efforts is appropriately called Army Live. Social media/new media’s use is only limited by one’s closed mind. In this case the folks at the US Army are paying attention to the communication change that is occurring through web 2.0 and they are responding.

The US Army has no less than 18 blogs on their blog roll and they are all related to the US Army. The blogs range from specific units, the reserves, Army medical (Tricare), Army ROTC, Army Corps of engineers, etc. I will guarantee you by this time next year they will have twice as many blogs or more. But the US Army is not only blogging they are active on no less than at least 8 major social media websites to include Twitter, Facebook, and YouTube to name a few. The way the US Army is leveraging social media is very customer service based. They are reaching their members through social media because that is where a lot of their members are spending time.

The use of social media by the US Army is very smart on their part. They realize by offering social media as a communication tool (not the end all be all) that they are empowering their members. How are they empowering their members? By allowing them to blog and express their feelings, their worries, their questions in an open forum. A forum where others in the US Army may also have the same issues and can commiserate with or provide advice to the blogger. The US Army has developed specific rules and procedures for the blogging process, which clearly defines right and wrong behavior while participating in Army Live. One of the biggest takeaways the US Army’s social media efforts is increased morale by their members and as the credit card commercial goes, “that is priceless.” Some takeaways by US Army personnel: a feeling that someone is listening to them (better communication), they are better informed on pertinent army issues, and they are able to keep up with their families through a single expansive US Army social media network.

The US Army is a progressive government agency, especially since their main function is protection of the United States. One would think, the US Army may not want to have a very public image displayed through social media. I think they are being realistic, but cautious. Social media/new media communication is a cultural change, which frankly not even the US Army can stop. Since they cannot stop it they are using social media as a tool to help their communication efforts. I applaud the US Army for their social media implementation and I look forward to watching how they use social media in the future.

Share

{ 2 comments }