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Mobile Video Usage Explodes in 2010

by Mike Vallez on December 21, 2010

A few weeks ago YouTube posted unbelievable statistics on their blog regarding the massive amount of video uploads that occur on a daily basis. But how are people consuming this massive amount of video content? Apparently, an ever increasing amount of video is begin watched using mobile devices. According to MeFeedia and Nielsen mobile video usage exploded in 2010 and shows no sign of slowing down. According to Nielsen research users using mobile devices to watch video has climbed upwards of 43% compared to the same time last year.

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MeFeedia’s research on mobile video consumption targeted the type of device being used to consume mobile video. Not surprisingly the iPhone leads the pack in mobile viewing, Android comes in second and iPad third. The iPhone and iPad account for roughly 52% of devices viewing mobile video. An interesting piece of information from MeFeedia’s research was mobile video engagement was 40% greater than PC/desktop video engagement.

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What does all this mean? We are fast becoming a technologically mobile society, which will impact the way people obtain and consume information forever. These statistics are only the beginning and I would gather that in a few short years as mobile device technology increases the video consumption on mobile devices will continue to grow exponentially. Do you watch videos on your mobile device? If so how much, how often?

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Is your organization ready for the mobile video explosion?

by Mike Vallez on November 13, 2010

A recent article by GoMo News, “Mobile video use explodes for YouTube” is very telling about the increase of mobile video consumption. Even more telling is a recent article by YouTube’s own blog, “Great Scott! Over 35 Hours of Video Uploaded Every Minute to YouTube.” It is rather apparent that we are in the midst of a video content creation explosion the likes that this world has never seen. This may sound dramatic, but lets look at some of the stats these two articles present.

-75% of YouTube users say mobile is their primary way to access YouTube
-35 hours of video uploaded a minute, equates to 2,100 hours of uploaded video in an hour
-50,400 hours of video uploaded daily to YouTube
-70% use YouTube’s mobile site a least once a day

The increased mobile use and the increase in upload of video content goes hand in hand and you can see that YouTube, the worlds largest video social networking site and second largest search engine continues to grow. Some reasons for the increased upload of videos are the increase in length of uploaded videos by YouTube, the continued technological advances in mobile handsets (iPhone, Droid X, etc) and portable video devices (Flip, Kodak, etc.) as well as the increased use of YouTube’s api allowing for upload of videos from other social networking sites, video games, and other online communities. But what does this mean for corporations, law enforcement, and people in general?

One of the biggest issues that corporations, law enforcement agencies, and people are going to have to come to grips with is that video will soon be on the web as fast as Tweets. Now this is already happening to a certain extent with more tech savvy social networkers, but prepare yourself for the masses to become instant reporters of police brutality, poor product performance, failed product performance, poor service and the list goes on. Facebook, Twitter, and YouTube continue to change the way people consume information, but if you notice YouTube videos are shared on Facebook, Twitter, YouTube, email, blogs, etc, which allows for continued growth of mobile video consumption and content creation.

Is your organization prepared to deal with the ramifications of the video world? I would like to hear from you if you are experiencing challenges from the new video age we are living in. mike@michaelvallez.com.

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Android Bar Codes Make App Downloads/Purchases Seamless, Why Isn’t Apple Doing This?

by Mike Vallez on October 11, 2010

Being a “Fan Boy” of gadgets, mobile devices, and technology overall I was extremely impressed when I scanned an application into my Android “Droid X” smartphone the other day. This was by far one of the coolest things I have experienced since becoming a “technology geek.” The technology is a 2D bar code similar to the bar codes on most products we purchase at stores, but there is a twist. This bar codes is made for cell phones/smartphone cameras. There are several of these types of bar code formats as follows: 1) Semacode, QR Codes and Data Matrix (Wikipedia) which are optimized for cell phones. Here is how it works. I downloaded the CNET Scan and Shop onto my Droid X. Then I went to appbrain.com and selected an application, any one will do. You then take your scanner app open it up to the scan functionality and hold it up to your computer screen. The CNET app makes the sound like you hear at the supermarket during checkout and you are asked if you want to download the application. If it is a paid application you will have to go through the purchase process, but if not you tap install and the app is downloaded onto your device.

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This technology has been around for awhile and In fact I even saw this at Best Buy yesterday while walking down the main isle in the store. Best Buy was using the these bar codes for information on DVD’s and CD’s. In the not to distant future you will be using this at Walmart, Cosco, or any other store to scan your own retail items to determine the cost of those items. More than likely you will be purchasing products at your favorite stores and checking out on your smartphone before you know it. Use your imagination and you can quickly see how powerful smartphones will be as their cameras and overall functionality increase. MV

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