Social Media & Law Enforcement

social media and law enforcement

I love to read a news article on the web that highlights a law enforcement agency that is using social media and being successful at it. Some may say social media success for law enforcement has to be measured by arrests, crimes prevented or some numerical value. However, successful use of social media for law enforcement is more of a “loss leader.” If an agency broadens their audience, informs their constituents, and yes ultimately prevents crime then they should consider social media a valuable communication tool. One such agency that is rocking social media is the Kentucky State Police.

The Kentucky State Police are using social media and have found success in doing so. Unlike most law enforcement agencies someone at the Kentucky State Police found value in communicating through social media. They have a successful Facebook fan page which has just about 17,000 people who like it (including me). They post everything from crime prevention tips, wanted people pic’s, criminal activity information, and more to their Facebook Fan Page. The Kentucky State Police also use Twitter to push out their message. A quick check of their website shows that the Kentucky State police prominently display their Facebook fan page feed and Twitter link for web users to follow them on those social networking sites.

While law enforcement is still finding out how to implement social media some agencies such as the Kentucky State Police have realized the value in communicating through social networking websites. Hopefully, over the next year law enforcement will realize the low cost big messaging benefit that is possible by using social media. Mike Vallez

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social media and law enforcement

Law enforcement has basically been at the mercy of the news media. Whether issuing press releases, responding to a high profile case, or requesting help from citizens in a missing person case the police were (are) at the behest of the media to communicate there message.

Social media offers alternative options for law enforcement agencies to take control of their communication and messaging. Facebook fan pages, Twitter, blogs, iPhone apps, podcasting, YouTube, are just a few social media channels that allow law enforcement to call the shots on their messaging. There is a shift in control when law enforcement can offensively deploy a press release to Twitter or Facebook for the general public, which includes the press agencies. Press conferences can be pre-determined through simple video podcasting efforts with editing prior to release and posting to agencies websites, blogs, or YouTube for release to the world wide web. Best of all these communications options are very inexpensive.

The premise is law enforcement no longer has to rely on the media for press coverage. They can take control of their messaging and reach a larger audience. One law enforcement agency that has taken the leap by issuing press release through social media sites only is the Boca Raton Police Department. The media responded to the Boca Raton PD by running a mostly negative news spot, but they have now become use to obtaining press releases through Facebook and Twitter.

Social media offers law enforcement alternatives on getting their message out, which will allow them to control investigations better, keep better public relations, and so on. Mike Vallez

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While reading some of my latest Google Alert’s I cam across a blog post by David Etue of FederalComputerWeek.com. The article titled “Mitigation, not prohibition, is best response to social media’s security risks” provides an excellent argument why organizations such as law enforcement agencies need to get into the conversation. Etue does a great job of identifying both the pitfalls and benefits to using social media. Yes, there are pitfalls to using social media, specifically if a social media plan is implemented “willy-nilly” without planning or expert advice. But there are also many benefits to using social media such as communicating with large groups of people, such as constituents.

Currently law enforcement is in the “wait and see” mode to see if social media/new media and social networking actually continue their exponential growth. By the time law enforcement gets on the bandwagon in may be too late! But it is not too late now to get involved and use social media/new media and social networking as another communications tool. Some specific law enforcement benefits from using social media are:

• Better control of your message and brand

• Community outreach

• Community policing

• Criminal investigations

• Crime prevention

• And more

David Etue has given four basics that should be included when an agency or organization wants to enter the social media realm.

1) Codes of conduct
2) Training
3) Official profiles
4) Controls

These basic steps are not complicated and are rather easy to implement when forming a social media plan. Actually, this article is a great first step to embrace with mitigation than to try to ban social media. Because banning social media will not work. Mike Vallez

social media and law enforcement

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There seems to be a reluctance of law enforcement in a general sense to become involved in social media. Whether it is lack of education, funds, or knowledge law enforcement is fast being left behind by criminals who are adapting to social media. An example, Flash Mobs became a problem in Philadelphia this past March that caused the Philadelphia P.D. to reach out to the F.B.I. for help monitoring social networks as a tool to help reduce the crimes stemming from these “socially induced” flash mobs. Flash mobs are not new and originally started out as youth meet ups that are coordinated through social networking sites or text messages. The Philadelphia P.D. has a better social media platform than most law enforcement agencies, but they needed more.

The more needed is a “social media” strategy to consider law enforcement and social media. What does that mean? Criminals are not waiting to see if social media/social networking sites are useful for their criminal activities. Criminals are adapting and taking advantage of social networking sites and converting their activities on these sites to offline cash or victims. Criminals are also learning how to communicate through social networking sites to become more efficient at criminal activities. For the most part law enforcement agencies are not involved in social media/social networking sites and if they are involved it is a half hearted campaign. Law enforcement needs to bear a presence in social networking and get comfortable to prevent being left behind in the cultural communication change that is occurring.

Law enforcement should consider a social media strategy to bolt onto their current communications plan. You don’t have to reinvent the wheel. Basically you use social media as another tool to help communicate your message and listen to what is going on around you. By the way, most social networks are FREE and the only cost is the labor that it takes to be involved. Social media/social networks have created new media and tools that are quickly developing that are able to provide localized information for law enforcement to use as intelligence. If I were a chief I would be fully immersed in determining how social media, social networking, new media could further my agencies communication and where this communication is heading, which is mobile. Let me give you a scenario that is not too far off.

In the near future mobile devices will easily be able to capture and edit video within a few seconds of the capture (already can). Next this video can be uploaded to YouTube or other video social networks becoming available to the world within maybe 5 minutes of an incident. The editing part is what law enforcement should be considering. What happens when a video is derogatorily edited, with voice clips of racial slurs, etc placed into a video of an officer lawfully performing their duty? What happens is the potential for public outcry that could lead to a riot before slow reacting law enforcement figures out what happened. Law Enforcement should consider becoming involved in social media and not because everyone else is, but use it for the tool it is, the criminals are. Mike Vallez

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It was a great honor to speak at the 1st annual SMILE conference a little over a week ago in Washington DC. I was fortunate to meet a bunch of folks who I have met on Twitter, but had never met in person. I would also like to thank Lauri Stevens from ConnectedCops.net for organizing and running an excellent social media law enforcement conference. If you were unable to make it to the event here is a brief run down of Thursday 04/08/10 presentations.

The morning started off with Jack Holt from the DOD discussing how this organization is reacting to the changes in communication that is occurring via the internet. Social media networking sites, blogging, real time information and how the leaders at the DOD are dealing with this new media. The next set of presentations was a tag team effort by Chief Alexander of Boca Raton PD and his PIO Mark Economou. They discussed together “building a brand” as a law enforcement agency and how the Boca PD is adapting to the new media change. It was definitely enlightening to hear how their department has adapted to the new media changes. One specific example is how they only distribute press releases via Twitter or Facebook. They have conditioned the “media” to adapt as well and there has to be some satisfaction on being able to better control your communications plan. The morning came to an end with my presentation on podcasting. This was a 101 level presentation to explain what “podcasting” is and how easy it is to actually do. Podcasting is a digital media file (audio or vide) that can be subscribed to, but ultimately is downloaded from the web. A podcast is extremely easy to share because it ends up as a URL, which can be Tweeted, sent out as a status update, or emailed, etc. Mike Bostic, former LAPD Deputy Chief with Raytheon and Matthew Le Veque of the Rogers Group discussed social media and systems integration, which frankly is mind blowing. Sgt Tim Burrows from the Toronoto PD had a great chat about maximizing social media results with the minimal tools at hand, ain’t that the truth. The most interesting, yet scary presentation was from Peter Berghammer who discussed “hacking” attacks and how to deal with them. The day wrapped up with our European friends Mike Alderson, Marga van Rijssel, and Gordon Scobbie all discussing various efforts they are making in social media across the pond.

The evening “town hall” style conversation MC’d by Mark Economou (excellent job) was a fantastic conversation regarding social media in law enforcement and social media and national security issues. Thought such as, “what happens if power goes down, cell tower connectivity goes down, or you are hacked beyond immediate repair, huh? These questions are tough to answer and as Jack Holt eloquently stated “we have a of a lot of duplicate technologies, but not a lot of resilient technologies.” Social media and new media are changing the way people become informed so much so that in the near future you will probably see law enforcement officers wearing camera’s as part of their normal duty gear to protect against altered video from a citizen. Scary, but reality. MV

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A recent article from Southern California Public Radio touts a couple of California state law makers that are attempting to pass a law to make it illegal for sex offenders to use social networking sites that children, kids, teens may frequent. I applaud Assemblywoman Norma Torres for getting legs on this topic, but reading this article leaves me wanting more.

Banning “sex offenders” from Facebook, MySpace and other social networking sites seems like common sense. If we are going to pass laws that prohibit a convicted sex offender from coming within X amount of feet from children then why not have the same standards for social networking sites for these scarlet letter criminals? In my opinion it is much easier for a sexual predator to manipulate a child/young adult online from the privacy of their own home, where no one can see their activities. Sexual predators use social networking sites on a regular basis (pedophiles online ) to cultivate leads for offline conversion of their illegal sexual activities. While not all “creeps” on Facebook are sexual predators, seems like a no brainer to enact a law that requires sex offenders to register with all social networking sites as sexual predators.

I know what your are thinking, you are thinking “what if the sexual predator” makes up a false name? Yes, they could surely do this and it would be hard to enforce. In fact even if the proposed legislation passes, how is it going to be enforced? As stated in the article by the Santa Ana Police Chief Paul Walters “it would be a deterrent for registered sex offenders.” That is true, but include the registration or “no fly social networking list” for sexual predators and change the penalty from a misdemeanor to a felony. For heavens sake, a misdemeanor for stalking a child or young adult to rape or worse kill, quite unbelievable. The enforcement of sexual predators not to violate the original laws of a sexual predator registration (do not go X feet from children, etc) is also difficult to enforce. In fact most laws are only enforced in a reactionary manner. However, the more provisions we can place on sexual predators to prevent them from making more victims from our children the better.

Parents, the best advice I can give you as a former law enforcement officer, now social media strategist is to keep tabs on your kids social networking. Know who they are communicating with, what is on their status update threads (read over their status updates), and ask them where they are going, who with, where did you meet them if it is someone you have not heard them mention before. Social media is changing our world and social networks are filled with criminals who are going to take advantage of opportunities. Mike Vallez

http://www.michaelvallez.com

http://www.crazymikesapps.com

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Until about two years ago I did not know what “podcast” meant. Not surprisingly, because this word has not been around for more than six years or so. What is podcasting? Podcasting is a hybrid word that has part “iPod” and “broadcasting” as it’s roots. According to Wikipedia podcasting is “a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication.” The important part law enforcement should take away from this is that the part about “audio files can be downloaded on the web.” This means mass communication to citizens on their terms. But, how has law enforcement communicated information to their customers in the past?

Traditionally, law enforcement communicated through written press releases to pre-determined media planned events. If there was an egregious crime law enforcement may reach out to television outlets to request help or to disseminate information about a crime, event, emergency management concern. Finally, radio was a less common form of communication that law enforcement used to disseminate information and it was usually came off as information from a news report. As you can see the old communication ways are highly inefficient and have the potential to be too closely controlled by limited outlets causing a larger potential for miscommunication.

Why then should law enforcement be concerned with podcasting? For starters the cost of podcasting is nominal and could in most cases cost nothing more than manpower time. Podcast’s can be created using a PC/Mac computer and for that matter an iPhone. There are inexpensive editing software programs that can caste a more professional persona on the podcast, which can then be uploaded to numerous websites for FREE, my favorite is iTunes. Here are some of the missions law enforcement can communicate to their consumers:

-Real time criminal activities that could endanger the public
-Emergency management scenarios
-Crime prevention messaging
-Event planning
-Police leadership messaging
-Community policing

Above is not an all inclusive list of the potential uses of podcasting that law enforcement could take advantage of. Paramount is the fact that podcasting is an inexpensive communication tool that has the ability to reach an ever growing culture where people are obtaining their news from the world wide web. If you want to hear more register to hear me expand on this topic at the Social Media In Law Enforcement (SMILE) conference in Washington, DC – April 7th, 8th & 9th, 2010.

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While attending the Blog World and New Media Expo 2009 I had the privilege of hearing Chris Brogan speak several times throughout the conference. I also had a chance to speak with him for a few seconds, but I took full advantage of those seconds and went right after my niche, Social/New Media and law enforcement. Chris was intrigued with the topic when I spoke with him and through email the following interview transpired:

Mike: Q: Do you think law enforcement agencies should be participating in social media?

Chris: A: Absolutely. People are volunteering up lots of usable data on Facebook, Twitter, blogs, and elsewhere. Law enforcement organizations are doing some great stuff in various areas, including the Twitter presence of the Baltimore PD, and several other projects. The Ten Point Coalition in Boston is using Facebook to see which gang members are still alive, by asking them to keep their status line updated as a way of checking in. There are some great projects going on, and law enforcement’s time to get involved is now.

Mike: Q: Should law enforcement behave any differently in their use of social media compared to regular brands or businesses (not including their specific business model of law enforcement)?

Chris: A:
As transparency is the keyword of using social media, it’s important that law enforcement usage of social media be obvious as to whether the information will be shared in confidence or not. There are places/times when it’s good to have a sympathetic face, and others where you’ve gotta be the voice of the law. Be clear when you’re doing which.

Mike: Q: Without requiring you to turn your crystal ball on, do you think social media is here to stay?

Chris: A: Social media has always been around. The telephone is social media. So are letters. This is just new tools for old methods. The thing is, these tools will be around. I think there will be other changes ahead.

Mike: Q: Do you see any pitfalls in law enforcement agencies using social media?

Chris: A: I think there are always risks. This is a lot of information, kept in textual form, out on the open web. There are ways people can start trying to seek out legal information or surveillance information and the like, but remember that this data is human-entered. If you’re putting out information that can be used against you in some way, that’s a matter of education and not the tools.

Mike: Q: Do you see social media sites like Twitter and Facebook could be used to communicate early warnings say in a 911 format in the future?

Chris: A: I think Twitter’s doing a great job of this. Amber alerts, and lots of other alerts are moving across these tools. They’re one-to-many and they promote group think. Imagine things like school threat systems. Right now, they mass-SMS a bunch of phones. However, if it’s a false alarm, or if the info changes, a system like Twitter is far more dynamic.

Whether it is social media & marketing or social media & law enforcement, Chris Brogan is well versed in social media. He provides some great information for the law enforcement community to think about before getting into social media, but most importantly as Chris says, “law enforcement’s time to get involved is now.”

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Sex offenders are being purged from social media sites due to new laws, “Amen.” Sex offenders being banned from social media sites is not a new tactic, but due to recent state laws in several states this process has been streamlined. There is also a national law under construction by the US Justice Department to require a national email registry for sex offenders. While this is an admirable effort on part of the social media giants Facebook and MySpace, there is much more work to be done.

MySpace has been the most aggressive in seeking and banning registered sex offenders from their website. FaceBook has also been diligent in launching identified sex offenders from their social media community. But what about unidentified sex offenders? What about dishonest sex offenders? Social media websites can only do so much based on the information they have, information they do not have they cannot act on.

I applaud the efforts by Facebook and MySpace, what about Twitter, FriendFeed, Friendster, Ning, and so on. Sex offenders are not rehabilitated when banned from Facebook or MySpace, they merely migrate to other websites that are not yet working to ban sex offenders. There is also a disparity in comparison to the numbers of users and banned sex offenders. Facebook registered just shy of 130,000,00 unique visitors for October 2009 and MySpace a little less than 50,000,000 unique visitors during this same time. In comparison Facebook has only banned 2,782 identified sex offenders and MySpace 1,796 as of this year. Statistically speaking the numbers don’t match up with the amount of people using both these social media sites.

So what about the dishonest sex offenders, yea, I know that sounds unlikely (insert sarcasm here)? Sex offenders do not always register for regular physical monitoring that almost all states require, let alone registering for email monitoring. They could also lie! Yes, opening a new account on any social media website requires an active email that is it. Unless the US government allows for social media websites to scrub emails for actual identification of the user then banning sex offenders based on their honesty is like the kid putting his finger in the leaking dike.

Being aware of your surroundings is the best way to prevent from becoming a victim in real life, off the grid. This same strategy should be used when online and communicating with others on social media websites. Tell your wife, children, and friends to be careful for users who ask funky sexual questions, which at first may not seem weird. But, take into consideration that if you are being sought out by someone in a social media site and you feel uncomfortable, then let your intuition reign and ban the person. Another powerful feature on all social media websites is you can report any user for inappropriate use. Don’t do this willy nilly, do this only if you are truly a victim of a weirdo.

Social media websites that are making an effort to ban identified sex offenders is a noble cause, but this attempt is a drop in the bucket. The current efforts based on the amount of users could be in my view window dressing. I wonder if any of the social media sites have actually thought about hiring prior law enforcement to help in they’re policing of their sites. The day is coming where crime will increase in social media communities. I hope the social media heavy weights are preparing for the problems that come when a lot of people get together. Remember criminals are mostly opportunistic, so be careful, use common sense and prevent from becoming an online victim.

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Not a day goes by that I don’t receive an email notifying me that I have one a lottery, sweepstakes, or that I have an opportunity to help a descendant of an important person who has been murdered. Most of these are all a form of the infamous “Nigerian Letter” or “419″ fraud email scams. I encourage you to be vigilant and take caution, because these criminals would not be sending these emails if they were not working. As I was researching information for this blog post I came across a very sad story of a young Chinese girl that committed suicide because she fell victim to one of these scams BBC Story
. This just goes to show you that there are actually people stillfalling for these scams everyday.

The “Nigerian Letter” ruse is primarily carried out through email, but can also come via facsimile or actual letters. More than likely most of you reading this will be contacted or have been contacted by the “Nigerian Letter” scammers through email. The policy you should stick to when you come across an email that appears to be “too good to be true” is to realize it is a scam. The main premise behind the “Nigerian Letter” scam is the promise of a windfall of money if you (the receiver) of the email first send money to the scammers. Most of you probably think that will never happen to me. Guess what it is happening to people just like the young Chinese girl who committed suicide after giving 6000 English pounds to scammers.

The “Nigerian Letter” scammers are not rocket scientists, but have a good thing going. These scammers have been around since 1588 where letters were written stating to be from a prisoner trapped in a Spanish castle (you know the rest). Why stop a good thing when it has been working for so long. This scam is not complex. It is very surprising that people trust a simple email from an unknown individual and soon are sending money to the same individuals. The reason “greed” and “greed” alone. The big promise is if I (the letter receiver) send a little money, I will somehow get a huge amount of money in return for doing absolutely nothing. Thing is the “Nigerian” scammers are the one’s getting rich.

Below are some tips on how to avoid becoming a victim of the “Nigerian Letter” or “419 Fraud” and authorities you can report these incidents to if solicited.

If you receive a letter from Nigeria asking you to send personal or banking information, do not reply in any manner. Send the letter to the U.S. Secret Service, your local FBI office,
or the U.S. Postal Inspection Service. You can also register a complaint with the Federal Trade Commission’s Consumer Sentinel.

If you know someone who is corresponding in one of these schemes, encourage that person to contact the FBI or the U.S. Secret Service as soon as possible. Be skeptical of individuals representing themselves as Nigerian or foreign government officials asking for your help in placing large sums of money in overseas bank accounts. Do not believe the promise of large sums of money for your cooperation.
Guard your account information carefully.

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