YouTube’s tag line is “Broadcast Yourself” for your app marketing purposes it needs to be “Broadcast Your App.” Why is YouTube so critical to your app marketing efforts? YouTube is the worlds 2nd largest search engine, only behind the worlds largest search engine, which is also owned by Google. YouTube is also the worlds largest video social networking site, with unbelievable amounts of video uploaded each minute, to be exact 35 hours a minute which is over a month old and surely larger than this metric now. You may ask yourself with so much video uploaded a minute how does my app have a chance of even getting noticed with so much video content. One word, “VIRAL.” While not technically a viral video, the video below is a silly iPhone app review I did a little over a year ago of the app “Talking Carl”:
This video, which I did with no script, no planning, has reached 120,778 views. This video does not meet the viral video definition, which is a video that receives over 1 million views. Give me a couple of years and It may be viral. All joking aside, cutting a demo of your app or a video review can really leverage and quite possibly help your app sales out tremendously. I have created to date 1,038 iPhone video app reviews on YouTube, with hundreds of them in the thousands of view range, many in the 10′s of thousands of views. I have also become a YouTube partner, which means I have achieved a preferred status with YouTube that allows me to make money off my YouTube channel. I have no video education nor professional video training, I just picked up a camera and went with it. I have learned numerous tips, below are 4 key tips to shooting an iPhone
1) Keep your video short- Most viral videos are between 10 and 30 seconds, yes you don’t have much time. I suggest between 30 to 45 seconds for a demo video set to music that plays well with the demo. If reviewing the app I suggest a time frame of 1 minute 30 seconds to 2 minutes. The stats for viewer drop off begin to increase after 30 seconds.
2) Leverage Humor- Probably the number one way videos go viral is through humor. Usually, the humor in viral videos is spontaneous and not planned, but thinking up some clever humor can definitely help your viral chances.
3) Take numerous takes and retakes- While your video will not be a Hollywood production, remember others will be watching it so take a few takes until your satisfied. The video above was a 1 take video and it shows, yet, people are entertained by it, just saying. Today, it typically takes me 5 to 6 retakes unscripted before I get a clean take I am happy with.
4) Use a microphone- A Lavalier microphone costs about $30 including shipping and will work with any video camera that has a standard audio input jack. I just purchased one and it works great. Nothing worse than a great video, with horrible sound, we have all watched these videos.
A few more pointers in regards your app video (demos usually are recored to music). Do not be monotone, pay someone to do a voiceover if you cannot pull this off. Explain the features, but don’t explain everything, leave a little to the imagination and tease the viewer, and be sure to name the app, the developers name or company name, and any other top of the mind information you want the viewer to remember.
Creating a video app review or video demo of your iPhone, iPad, or Android app may be the vehicle that launches your app into the iTunes App Store or the Android Market. Making a video is cheap, relatively easy, and may be the best marketing strategy to get your app noticed. MV