Mobile Video Usage Explodes in 2010

A few weeks ago YouTube posted unbelievable statistics on their blog regarding the massive amount of video uploads that occur on a daily basis. But how are people consuming this massive amount of video content? Apparently, an ever increasing amount of video is begin watched using mobile devices. According to MeFeedia and Nielsen mobile video usage exploded in 2010 and shows no sign of slowing down. According to Nielsen research users using mobile devices to watch video has climbed upwards of 43% compared to the same time last year.

MeFeedia’s research on mobile video consumption targeted the type of device being used to consume mobile video. Not surprisingly the iPhone leads the pack in mobile viewing, Android comes in second and iPad third. The iPhone and iPad account for roughly 52% of devices viewing mobile video. An interesting piece of information from MeFeedia’s research was mobile video engagement was 40% greater than PC/desktop video engagement.

What does all this mean? We are fast becoming a technologically mobile society, which will impact the way people obtain and consume information forever. These statistics are only the beginning and I would gather that in a few short years as mobile device technology increases the video consumption on mobile devices will continue to grow exponentially. Do you watch videos on your mobile device? If so how much, how often?