December 2009

While attending the Blog World and New Media Expo 2009 I had the privilege of hearing Chris Brogan speak several times throughout the conference. I also had a chance to speak with him for a few seconds, but I took full advantage of those seconds and went right after my niche, Social/New Media and law enforcement. Chris was intrigued with the topic when I spoke with him and through email the following interview transpired:

Mike: Q: Do you think law enforcement agencies should be participating in social media?

Chris: A: Absolutely. People are volunteering up lots of usable data on Facebook, Twitter, blogs, and elsewhere. Law enforcement organizations are doing some great stuff in various areas, including the Twitter presence of the Baltimore PD, and several other projects. The Ten Point Coalition in Boston is using Facebook to see which gang members are still alive, by asking them to keep their status line updated as a way of checking in. There are some great projects going on, and law enforcement’s time to get involved is now.

Mike: Q: Should law enforcement behave any differently in their use of social media compared to regular brands or businesses (not including their specific business model of law enforcement)?

Chris: A:
As transparency is the keyword of using social media, it’s important that law enforcement usage of social media be obvious as to whether the information will be shared in confidence or not. There are places/times when it’s good to have a sympathetic face, and others where you’ve gotta be the voice of the law. Be clear when you’re doing which.

Mike: Q: Without requiring you to turn your crystal ball on, do you think social media is here to stay?

Chris: A: Social media has always been around. The telephone is social media. So are letters. This is just new tools for old methods. The thing is, these tools will be around. I think there will be other changes ahead.

Mike: Q: Do you see any pitfalls in law enforcement agencies using social media?

Chris: A: I think there are always risks. This is a lot of information, kept in textual form, out on the open web. There are ways people can start trying to seek out legal information or surveillance information and the like, but remember that this data is human-entered. If you’re putting out information that can be used against you in some way, that’s a matter of education and not the tools.

Mike: Q: Do you see social media sites like Twitter and Facebook could be used to communicate early warnings say in a 911 format in the future?

Chris: A: I think Twitter’s doing a great job of this. Amber alerts, and lots of other alerts are moving across these tools. They’re one-to-many and they promote group think. Imagine things like school threat systems. Right now, they mass-SMS a bunch of phones. However, if it’s a false alarm, or if the info changes, a system like Twitter is far more dynamic.

Whether it is social media & marketing or social media & law enforcement, Chris Brogan is well versed in social media. He provides some great information for the law enforcement community to think about before getting into social media, but most importantly as Chris says, “law enforcement’s time to get involved is now.”

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Facebook is the largest social media community in the world! In fact, I am sure most of you have heard that Facebook would be the third most populated country, if it were a country. So if you are a business, law enforcement agency, or anyone selling anything you should have a Faceboo Fan Page. Just to give you one more statistic if you’re not yet buying in. Facebook had just under 130,000,000 million unique visits for October 2009 and 2.5 billion visits overall. That last stat was “billions.” One last reason to set up your Facebook Fan Page is it is FREE, yep other than the time it takes to set it up initially and provide status updates, there is no cost.

First thing you will need to do is set up a Facebook personal profile account. Unfortunately Facebook at this time requires all Fan Pages to be attached to a personal profile. I suggest if you set up an empty or fake profile to attach your Fan Page to. A fake or empty profile is not one anyone will be using other than for your Fan Page. Remember to make the name for the personal account real enough and you will need a valid email address.

Now that you have your Facebook personal profile set up you click on help and search “how to create a Fan Page.”
Screen shot 2009-12-02 at 9.15.01 PM
You will have to go through and make some choices that best fit your company, business, brand, cause, etc. Setting up your Fan Page as a website is one of the easiest ways to create a Fan Page especially if you have a website (guessing most do). But there are plenty of other choices to choose to craft your Fan Page. Be sure to put in as much relevant information in all the areas you can to adequately explain “what” your page is about “what” you offer for services and or “what” your product is about. If you are promoting a cause then be clear with purpose, how people can get involved, and contact information. Be sure to add your website address, pictures of your business, events, activities (off line), and what ever else you want to jazz up your Fan Page. If you want to take your Fan Page to the next level you can also have a customized side bar made by twitterimage.com.

Spread the word! If you have or know anyone with a large Facebook following I suggest you as them to join your Fan Page and have them use their account to send messages to their followers to join your Fan Page. You may also want to consider advertising on Facebook. The advertising on Facebook is very targeted, I mean very targeted. You can target age, male/female, occupation, location, and more. A little inspiration. I have about 2400 friends on my Facebook profile and I have used this following to jump start a Fan Page I manage (Tampa Bay Crusader). By me suggesting followers from my personal account I have grown the Tampa Bay Crusader Facebook Fan Page to 389 followers in just 4 weeks. Not bad and results may vary, but with the information in this article you should be able to get your Facebook Fan Page up and running.

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Sex offenders are being purged from social media sites due to new laws, “Amen.” Sex offenders being banned from social media sites is not a new tactic, but due to recent state laws in several states this process has been streamlined. There is also a national law under construction by the US Justice Department to require a national email registry for sex offenders. While this is an admirable effort on part of the social media giants Facebook and MySpace, there is much more work to be done.

MySpace has been the most aggressive in seeking and banning registered sex offenders from their website. FaceBook has also been diligent in launching identified sex offenders from their social media community. But what about unidentified sex offenders? What about dishonest sex offenders? Social media websites can only do so much based on the information they have, information they do not have they cannot act on.

I applaud the efforts by Facebook and MySpace, what about Twitter, FriendFeed, Friendster, Ning, and so on. Sex offenders are not rehabilitated when banned from Facebook or MySpace, they merely migrate to other websites that are not yet working to ban sex offenders. There is also a disparity in comparison to the numbers of users and banned sex offenders. Facebook registered just shy of 130,000,00 unique visitors for October 2009 and MySpace a little less than 50,000,000 unique visitors during this same time. In comparison Facebook has only banned 2,782 identified sex offenders and MySpace 1,796 as of this year. Statistically speaking the numbers don’t match up with the amount of people using both these social media sites.

So what about the dishonest sex offenders, yea, I know that sounds unlikely (insert sarcasm here)? Sex offenders do not always register for regular physical monitoring that almost all states require, let alone registering for email monitoring. They could also lie! Yes, opening a new account on any social media website requires an active email that is it. Unless the US government allows for social media websites to scrub emails for actual identification of the user then banning sex offenders based on their honesty is like the kid putting his finger in the leaking dike.

Being aware of your surroundings is the best way to prevent from becoming a victim in real life, off the grid. This same strategy should be used when online and communicating with others on social media websites. Tell your wife, children, and friends to be careful for users who ask funky sexual questions, which at first may not seem weird. But, take into consideration that if you are being sought out by someone in a social media site and you feel uncomfortable, then let your intuition reign and ban the person. Another powerful feature on all social media websites is you can report any user for inappropriate use. Don’t do this willy nilly, do this only if you are truly a victim of a weirdo.

Social media websites that are making an effort to ban identified sex offenders is a noble cause, but this attempt is a drop in the bucket. The current efforts based on the amount of users could be in my view window dressing. I wonder if any of the social media sites have actually thought about hiring prior law enforcement to help in they’re policing of their sites. The day is coming where crime will increase in social media communities. I hope the social media heavy weights are preparing for the problems that come when a lot of people get together. Remember criminals are mostly opportunistic, so be careful, use common sense and prevent from becoming an online victim.

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