Apparently there are still a lot of corporations that are very disconnected from their employees. The most disconnected corporations are those whose employees are their number one resource to generate revenue yet they don’t listen to them. The end result is a canoe going up a creek with holes in it and no one has a paddle, I think we all have heard that expression before. But why is there such as disconnect? Complacency.
An environment exists where corporations are so fixated on generating revenue that they unwittingly overlook there finest resources, their people. They create great operational plans that in the board room make fiscal sense, but the human element is left out of most of their slick equations. I don’t have an MBA and frankly I don’t want one. I appreciate the folks who have worked hard to accomplish an MBA, but if we all had an MBA then no one would think like the employees the resources who generate revenue. Corporations that get it are communicating with their employees and actually listening to what the employees say. The “I get it” corporations are not complacent, they are fostering a sense of communication that exists in social media. A give and take communication environment that creates trust (see Chris Brogan) , which makes employees feel important, wanted, and happy.
As social media changes our culture people expect more honesty, trust, and respect in their communication with others. People are quick to cue in on less than honest communication or complacent communication that makes them feel unimportant. People are expecting honesty in the communication they receive from their employers. No, this is not where I play a few versus of Kum-bi-ya. The idea of an employer providing honesty in their communication with their employees is not science fiction. Take that a step further and show the employee that you are listening to them. That what they say is actually important and you will win that employee over. Jump up to the next level and implement an employee idea (only good ones) and you will score a huge morale victory with your employees.
Funny that people don’t want to feel like they have no say in the work place. People spend more time at work than they do at home, so it is only natural that they want to find value and importance from their employer while working. I don’t care how sucky or unimportant the job is you can still and listen to an employee. It just may so happen that the garbage man has an operational process improvement that will save money or the police officer on the beat has an “out of the box” idea to reduce crime. Maybe the employees that work at your corporation have the next great idea to help your company generate revenue from streams never considered. Maybe that sound corporations hear is their employees talking about these ideas, but because they are not listening there missing out.


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