
As I navigate through the many different social media websites, blogs, microblogs and beyond the continued mantra of “transparency” is apparent. As a blogger and someone who consumes the internet approximately 12 hours a day I understand why it is so important to be “transparent” when interacting with others on the web. But, what does “transparency” really mean in social media?
Some would say “transparency” is the half naked picture of a woman or man’s Facebook profile picture along with enough details in that profile for the average serial killer to locate that person. I would say that scenario is a little to “transparent.” Some would say “transparency” is being honest when dealing with others on the web, this I would agree with. The sarcasm in the first example is heavy, but in reality there are plenty of individuals who are way too “transparent” on the web. But, again I ask you are there different meanings of “transparency” on the web?
Personally, I believe there are different degrees of “transparency” in social media. A blogger has to be ‘transparent” in his or her posts to gain trust with the reader. Anonymous bloggers on the other hand are the antithesis of “transparency” and frankly are more like bomb throwers than anything else. Corporations, businesses and anyone trying to convince others to buy their product on the web should either be “transparent” or get ready to become “transparent” by fending off accusations of “non-transparency”, which frankly can undermine their brand. Can the police or federal law enforcement dare to be “transparent?” Yes, they can and have to be to gain credibility with others on the web and in social media.
“Transparency” by police is no different than the average Joe or Jane, except in cases where “transparency” would undermine an ongoing investigation. Police have a great opportunity to build trust with their citizens through blogs run by police executives, communication officers, or street patrol officers. The interaction between the police and citizens in social media opens up the opportunity for relationships to be built and for a level of trust to be formed through “transparency.” What about the “hue” and “cry” of officer safety. Well Google your name and find out how much information is out there already on the web about you. Unfortunately, if someones heart is set on doing another serious harm a private investigator, hitman, etc can find you and I. That last sentence is not meant to be dramatic, but realistic.
Being “transparent” is a must in social media. This does not mean getting naked in your Facebook or MySpace profile. Rather it means being sincere and honest in your blog posts, Tweets, Facebook threads, etc. Be yourself, be sincere, don’t curse at others, use facts and professional discussion to prove your point, and if not agree to disagree. If you get caught with your pants down, being “transparent” means stepping up to the plate and taking responsibility, not shoving it off on others. This is my view of “transparency” it may not be yours, but if you are going to have discussion on the web and you lie get ready to get righted.
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