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Some of the information expressed in this article was generated from a recent conversation with Chief of Police Dan Alexander from the Boca Raton , Florida police department. A more complete article chronicling our conversation about social media and law enforcement will be forthcoming.
As time goes on and social media continues to become more prevalent in people’s lives law enforcement is going to have to deal with the Goliath, known as social media. I firmly believe that if there are not already full-time social media police officers; that there will be dedicated social media police officers, communications officers, etc in the very near future. Is it outlandish to consider positing a police officer on the computer 24/7 to monitor and Tweet or Facebook out information? I don’t think so.
As social media changes so does the management of social media. Police Departments are going to have to include social media into their communications policies or standard operating procedures (SOP). Communication for law enforcement agencies usually falls with the Public Information Officer (PIO), but is usually managed by the chief or his executives. Law enforcement needs to embrace social media and investigate what benefits they can realize. These may include better communication with their customers, cost savings, and gaining respect from the citizens they police through authenticity/honesty. On the flip side police departments are going to have to find knowledgeable individuals either inside or outside their departments who have social media experience to implement these policies correctly. If a social media policy is not implemented correctly then it probably won’t be understood by the community or the agency. Hence the agency in question will realize a social media failure and will be hesitant to use this powerful communication tool going forward.
Most law enforcement agencies will adapt and embrace social media over the next few years as a valid communication tool, out of necessity. You will see social media police officers that monitor the bigger social media websites like Twitter and Facebook. A few duties these officers may have is to monitor what is being said about their agency (Twitter side search box) so they can respond to possible discrepant information or help a citizen with a problem proactively. These officers can Tweet out or send Facebook messages on a variety of things: traffic accidents, crime prevention, crime patterns, videos of crimes, etc. Another duty would be to have a blog about their department, covering human issues within the department to reach out for that personal touch with the community. Does this position have to be a sworn law enforcement officer? This could be up for debate. Maybe this position would fall in the PIO’s area and then again maybe not.
When people start to report crimes on Twitter and Facebook, which has already happened I think there is a good argument to have a sworn law enforcement officer tracking this information. The officer would be able to communicate tips, suspect descriptions, etc to his fellow
officers from a trained police officer’s perspective. There could also be the argument that Twitter and Facebook communication should fall under the onus of the communications section (dispatchers). Dispatchers are trained how to handle stressful situations, specifically communicating with victims. But, why not have Twtiter and Facebook fall in all of these areas. Use the Departments main Twitter account as the feed and have the different sections monitor this feed. You can have a SOP, which points out what Tweets or Facebook communications will be handled by who. This is called Social Media dispatching, which is not too much different than regular telecommunication dispatching.
Social media is here for now and growing at an exponential rate. Law enforcement agencies that turn a blind eye to social media will eventually be caught in a firestorm. This will most likely happen when social media could have been used for prevention or warning of real time incidents, but was not and a negative outcome results. Social media police officers, social media dispatchers, social media community service officers are all going to be on the horizon due to the cultural changes that are occurring in how people communicate using social media.
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Thanks for the blog post and podcast, Mike!
Social media is no longer a new form of online networking, it has become a major part of communications in society, overall. The days of nothing but random messages between friends are gone, social media has become an established resource for important and timely information for businesses and public service authorities. Law enforcement has been slow to follow, but will should continue to grow as public need for instant information increases or an event takes place where “social media could have been used for prevention or warning of real time incidents, but was not and a negative outcome results.” Either way, a social media strategy will ultimately be implemented. As for resources to carry out an effective strategy, I don’t conceive that a social media officer is out of the question. However, I don’t think someone should have to be a sworn law officer to undertake such a position. Would it even be something a sworn law enforcement officer want to do, tend to social media 24/7?
Mike, thank your for your comment. The social media officer is a wide open position. I am not sure how social media will take form at law enforcement agencies. I think each agency is different, but there may be benefits to having certain officers, detectives, command staff available on Twitter/FB for customer service and or important releases of information. I agree with you that a social media officer does not have to be sworn, but at least a trained individual such as a dispatcher, CSO, or communications officer. There is a benefit to having street officers, detectives, etc tweeting and Facebooking. This will be an upcoming article of mine. Community Policing through social media.
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